{"id":3841,"date":"2022-07-21T15:40:59","date_gmt":"2022-07-21T13:40:59","guid":{"rendered":"https:\/\/pmf-research.eu\/?p=3841"},"modified":"2024-12-10T12:38:20","modified_gmt":"2024-12-10T11:38:20","slug":"immersive-virtual-reality-opportunities-areas","status":"publish","type":"post","link":"https:\/\/pmf-research.eu\/en\/immersive-virtual-reality-opportunities-areas\/","title":{"rendered":"Immersive virtual reality: opportunities and fields of application"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3841\" class=\"elementor elementor-3841 elementor-3758\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-eaa4bf9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"eaa4bf9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fda479b\" data-id=\"fda479b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f16fd01 elementor-widget elementor-widget-text-editor\" data-id=\"f16fd01\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A <strong>3D immersive virtual reality<\/strong> is a digital environment, a fruit of the imagination, in which an attempt is made to make the user feel totally &#8216;immersed&#8217; and involved. Obviously, it is an \u201c<strong>other world<\/strong>\u201d than the real one in which the user is.<\/p><p>Multiple <strong>sensors<\/strong> and <strong>3D viewers<\/strong> such as <strong>Oculus Quest<\/strong>, <strong>HP Reverb<\/strong>, <strong>PlayStation VR<\/strong>, <strong>Samsung Gear VR<\/strong>, etc. are often used for the development of immersive virtual reality. The scope of application can vary: it ranges from <strong>videogames<\/strong> and <strong>films<\/strong> to <strong>education<\/strong> and <strong>rehabilitation<\/strong>.<\/p><p>However, let&#8217;s take a step back: before talking about immersive virtual reality and how to develop your <strong>tech project<\/strong> thanks to <a href=\"https:\/\/pmf-research.eu\/en\/\"><strong>PMF Research<\/strong><\/a>, it is good to have in mind the concept of the <a href=\"https:\/\/www.frontiersin.org\/articles\/10.3389\/frvir.2021.647997\/full\" rel=\"nofollow noopener\" target=\"_blank\"><strong>reality virtuality continuum<\/strong><\/a> developed in <strong>1994<\/strong> by researchers <strong>Paul Milgram<\/strong> and <strong>Fumio Kishino<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-348ad75 elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"348ad75\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;,&quot;h3&quot;,&quot;h4&quot;],&quot;exclude_headings_by_selector&quot;:[],&quot;marker_view&quot;:&quot;numbers&quot;,&quot;no_headings_message&quot;:&quot;No headings were found on this page.&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tTable of contents\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__348ad75\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__348ad75\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-up\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__348ad75\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<svg class=\"elementor-toc__spinner eicon-animation-spin e-font-icon-svg e-eicon-loading\" aria-hidden=\"true\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M500 975V858C696 858 858 696 858 500S696 142 500 142 142 304 142 500H25C25 237 238 25 500 25S975 237 975 500 763 975 500 975Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d384a3 elementor-widget elementor-widget-heading\" data-id=\"4d384a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Reality virtuality continuum: what it is<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-291172d elementor-widget elementor-widget-text-editor\" data-id=\"291172d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The <em>reality virtuality continuum<\/em> is the \u201c<strong>range of realities<\/strong>\u201d that places real reality on the left, <strong>virtual reality (VR)<\/strong> on the right, and <strong>mixed reality (MR)<\/strong> in the middle, comprising <strong>augmented reality (AR)<\/strong> and <strong>augmented virtuality (AV)<\/strong>.<\/p><p>Let\u2019s go step by step.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1388702 elementor-widget elementor-widget-image\" data-id=\"1388702\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1400\" height=\"760\" src=\"https:\/\/media.pmf-research.eu\/pmf-research.eu\/wp-content\/uploads\/2022\/07\/reality-virtuality-continuum.jpg\" class=\"attachment-full size-full wp-image-3799\" alt=\"reality virtuality continuum\" srcset=\"https:\/\/media.pmf-research.eu\/pmf-research.eu\/wp-content\/uploads\/2022\/07\/reality-virtuality-continuum.jpg 1400w, https:\/\/media.pmf-research.eu\/pmf-research.eu\/wp-content\/uploads\/2022\/07\/reality-virtuality-continuum-300x163.jpg 300w, https:\/\/media.pmf-research.eu\/pmf-research.eu\/wp-content\/uploads\/2022\/07\/reality-virtuality-continuum-1024x556.jpg 1024w, https:\/\/media.pmf-research.eu\/pmf-research.eu\/wp-content\/uploads\/2022\/07\/reality-virtuality-continuum-768x417.jpg 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5bb32b4 elementor-widget elementor-widget-heading\" data-id=\"5bb32b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Real enviroment<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aab3cd3 elementor-widget elementor-widget-text-editor\" data-id=\"aab3cd3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Trivially, it is <strong>the world in which we live<\/strong>, what exists, the tangible and the liveable.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65d5d52 elementor-widget elementor-widget-heading\" data-id=\"65d5d52\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Virtual reality (VR)<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18ad76b elementor-widget elementor-widget-text-editor\" data-id=\"18ad76b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Technically speaking, <strong>virtual reality<\/strong> is an immersive technology capable of creating a \u201c<strong>reality other<\/strong>\u201d than the ordinary one. Thanks to a <strong>3D visor<\/strong>, in practice, it is possible to &#8216;overwrite&#8217; the world around you and replace it with one made in <strong>computer graphics (CG)<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-594f492 elementor-widget elementor-widget-heading\" data-id=\"594f492\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Mixed reality (MR) o extended reality (XR)<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-17a07ac elementor-widget elementor-widget-text-editor\" data-id=\"17a07ac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Mixed or extended reality<\/strong> consists of the insertion of digital elements within reality; in other words, there is a co-presence of real and virtual. <strong>MR<\/strong> includes AR and AV.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a27ebfc elementor-widget elementor-widget-heading\" data-id=\"a27ebfc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Augmented reality (AR)<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3cd2b0d elementor-widget elementor-widget-text-editor\" data-id=\"3cd2b0d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Augmented reality<\/strong> is an \u201cenrichment\u201d of existing reality; think about the <strong>AR<\/strong> filters of <strong>Instagram<\/strong>, <strong>Snapchat<\/strong> and <strong>Messenger<\/strong>, instant translation or the additional information provided by the <strong>Google Lens<\/strong> app.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-72bab55 elementor-widget elementor-widget-heading\" data-id=\"72bab55\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Augmented virtuality (AV)<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d6fe0e8 elementor-widget elementor-widget-text-editor\" data-id=\"d6fe0e8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Augmented virtuality<\/strong> is about <strong>photorealism<\/strong> and <strong>user experience (UX)<\/strong> techniques that are so advanced that they make a digital environment seem real. It is as if, instead of simulating \u201c<strong>digital surrogates<\/strong>\u201d, <strong>AV<\/strong> can recreate reality.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9d4ee1b elementor-widget elementor-widget-image\" data-id=\"9d4ee1b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1400\" height=\"760\" src=\"https:\/\/media.pmf-research.eu\/pmf-research.eu\/wp-content\/uploads\/2022\/07\/VR-applicazioni.jpg\" class=\"attachment-full size-full wp-image-3801\" alt=\"realt\u00e0 virtuale\" srcset=\"https:\/\/media.pmf-research.eu\/pmf-research.eu\/wp-content\/uploads\/2022\/07\/VR-applicazioni.jpg 1400w, https:\/\/media.pmf-research.eu\/pmf-research.eu\/wp-content\/uploads\/2022\/07\/VR-applicazioni-300x163.jpg 300w, https:\/\/media.pmf-research.eu\/pmf-research.eu\/wp-content\/uploads\/2022\/07\/VR-applicazioni-1024x556.jpg 1024w, https:\/\/media.pmf-research.eu\/pmf-research.eu\/wp-content\/uploads\/2022\/07\/VR-applicazioni-768x417.jpg 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-289ecc6 elementor-widget elementor-widget-heading\" data-id=\"289ecc6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Application areas of immersive virtual reality<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1286ccb elementor-widget elementor-widget-text-editor\" data-id=\"1286ccb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We will now turn to<strong> immersive<\/strong> virtual reality and <strong>immersive augmented reality<\/strong>. They can have more than one field of application, such as <strong>surgery<\/strong>, <strong>psychology<\/strong>, <strong>marketing<\/strong>, <strong>entertainment<\/strong> and <strong>training<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-833d70a elementor-widget elementor-widget-heading\" data-id=\"833d70a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Medicine and surgery<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b9f3eff elementor-widget elementor-widget-text-editor\" data-id=\"b9f3eff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Thanks to <strong>virtual reality<\/strong>, it is possible to \u201cperform\u201d a surgical operation before it takes place or to screen internal organs onto patients&#8217; bodies. Although, most of the time, these are still experiments, AR in medicine promotes the <em>empowerment<\/em> of doctors.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8e1aac5 elementor-widget elementor-widget-heading\" data-id=\"8e1aac5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Psychology<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dbb3f7d elementor-widget elementor-widget-text-editor\" data-id=\"dbb3f7d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In psychology, VR can be used to design therapies based on dialogue with oneself and to increase <strong>proprioception<\/strong> (the ability to perceive and recognise one&#8217;s self in space).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f8f2c63 elementor-widget elementor-widget-heading\" data-id=\"f8f2c63\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Marketing<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f143e6 elementor-widget elementor-widget-text-editor\" data-id=\"7f143e6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Immersive augmented reality can be useful for <strong>product placement<\/strong>, immersing buyers in <strong>customer journeys<\/strong>. AR in marketing is a valuable asset, as it enables greater interaction between products\/services and the <strong>target audience<\/strong>. The AR industry is estimated to be worth around <strong>USD 3 billion<\/strong> in <strong>2022<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3bfd5ce elementor-widget elementor-widget-heading\" data-id=\"3bfd5ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Virtual try-on<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4481f94 elementor-widget elementor-widget-text-editor\" data-id=\"4481f94\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Virtual try-on<\/strong> refers to the possibility for customers to try on products before they even buy them. In reality, the products are not actually tried on, but visualised thanks to cleverly designed <strong>AR applications<\/strong>. A paradigmatic example is the Swedish giant <strong>IKEA<\/strong>, which has developed an app that not only allows customers to view the entire <strong>catalogue in 3D<\/strong>, but also to \u201cplace\u201d furniture inside their homes.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d75f69 elementor-widget elementor-widget-heading\" data-id=\"4d75f69\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Entertainment<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a3b3fac elementor-widget elementor-widget-text-editor\" data-id=\"a3b3fac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>This is perhaps the area where AR has been most successful; just think of the <a href=\"https:\/\/pokemongolive.com\/en\/\" target=\"_blank\" rel=\"noopener\"><strong>Pok\u00e9mon Go<\/strong><\/a> app, developed by <a href=\"https:\/\/nianticlabs.com\/en\/\" rel=\"nofollow noopener\" target=\"_blank\"><strong>Niantic<\/strong><\/a>, distributed for free and downloaded by over <strong>1 billion people<\/strong>. The app allows users to visualise Pok\u00e9mon to be caught in the real world.\u00a0<\/p><p>Staying on the <a href=\"https:\/\/vitecoelearning.eu\/en\/game-based-learning-gamification-differences\/\" target=\"_blank\" rel=\"noopener\"><strong>gamification<\/strong><\/a> theme, the <strong>PlayStation VR<\/strong> visor combines gaze detection with controller movement to give players immersive sensory and emotional experiences.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3820e53 elementor-widget elementor-widget-heading\" data-id=\"3820e53\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Training <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8cb0d70 elementor-widget elementor-widget-text-editor\" data-id=\"8cb0d70\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>AR can be very useful for <strong>continuing professional education<\/strong> or <strong>corporate training<\/strong>. Indeed, immersive technologies make it possible to structure learning paths based on the <em>learning by doing<\/em> methodology. In such contexts, the \u201cadditional\u201d information of AR assists the learner in carrying out assigned tasks.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-501c52b elementor-widget elementor-widget-image\" data-id=\"501c52b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1400\" height=\"760\" src=\"https:\/\/media.pmf-research.eu\/pmf-research.eu\/wp-content\/uploads\/2022\/07\/metaverso.jpg\" class=\"attachment-full size-full wp-image-3806\" alt=\"metaverso\" srcset=\"https:\/\/media.pmf-research.eu\/pmf-research.eu\/wp-content\/uploads\/2022\/07\/metaverso.jpg 1400w, https:\/\/media.pmf-research.eu\/pmf-research.eu\/wp-content\/uploads\/2022\/07\/metaverso-300x163.jpg 300w, https:\/\/media.pmf-research.eu\/pmf-research.eu\/wp-content\/uploads\/2022\/07\/metaverso-1024x556.jpg 1024w, https:\/\/media.pmf-research.eu\/pmf-research.eu\/wp-content\/uploads\/2022\/07\/metaverso-768x417.jpg 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a018863 elementor-widget elementor-widget-heading\" data-id=\"a018863\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Metaverse<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b19a248 elementor-widget elementor-widget-text-editor\" data-id=\"b19a248\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Immersive virtual reality<\/strong> is closely linked to the concept of the <strong>metaverse<\/strong>. The term, coined by <strong>Neal Stephenson<\/strong> in the cyberpunk book <strong><em>Snow Crash<\/em><\/strong> (1992) and now in the limelight thanks to <strong>Facebook<\/strong>, which has chosen it as the name for its holding company (<strong>Meta<\/strong>), prefigures a hyperconnected virtual world populated by <strong>avatars<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-318d735 elementor-widget elementor-widget-heading\" data-id=\"318d735\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Convergences between metaverse and immersive virtual reality<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f90b6f elementor-widget elementor-widget-text-editor\" data-id=\"3f90b6f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The metaverse is accessed through <strong>3D virtual reality viewers<\/strong> that allow <strong>immersive experiences<\/strong>: in the metaverse one can create avatars, meet other users, buy properties, objects, etc.<\/p><p>The concept of the metaverse may seem very similar to that of a <strong>videogame<\/strong>, but it actually expresses something more complex; the metaverse is an extension of the real world, it is a <strong>non-place<\/strong> where one can develop one&#8217;s identity and do anything and everything.<\/p><p>Immersive virtual realities and the metaverse are not composed of matter, but of endless sequences of 1s and 0s, of bits, data and information related to the physical universe. The metaverse is a composite structure, different from <strong>cyberspace<\/strong> (a 2D universe made up of global communication networks).<\/p><p>The metaverse is a three-dimensional place that allows us to see and above all &#8216;feel&#8217;, through the visor and other sensors, a fictional reality created specifically for avatars (our <em>alter egos<\/em>).<\/p><p>A metaverse, moreover, can only be in the <strong>cloud<\/strong>: as long as there is an Internet connection, one must be able to access it anywhere. <strong>Cloud computing<\/strong> is thus configured as yet another one of the <strong>Information and Communication Technologies (ICT)<\/strong> at the service of immersive virtual reality.<\/p><p>If you want to enter the metaverse, live an immersive virtual reality experience, develop AR or VR software, <strong>contact us<\/strong>. We at <strong>PMF Research<\/strong> will be happy to answer you, dispel all your doubts and try to develop your <strong>tech project<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>A 3D immersive virtual reality is a digital environment, a fruit of the imagination, in which an attempt is made to make the user feel totally &#8216;immersed&#8217; and involved. Obviously, it is an \u201cother world\u201d than the real one in which the user is. Multiple sensors and 3D viewers such as Oculus Quest, HP Reverb, [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":4931,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[35],"tags":[],"class_list":["post-3841","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-vr-ar"],"_links":{"self":[{"href":"https:\/\/pmf-research.eu\/en\/wp-json\/wp\/v2\/posts\/3841","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pmf-research.eu\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pmf-research.eu\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pmf-research.eu\/en\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/pmf-research.eu\/en\/wp-json\/wp\/v2\/comments?post=3841"}],"version-history":[{"count":8,"href":"https:\/\/pmf-research.eu\/en\/wp-json\/wp\/v2\/posts\/3841\/revisions"}],"predecessor-version":[{"id":5929,"href":"https:\/\/pmf-research.eu\/en\/wp-json\/wp\/v2\/posts\/3841\/revisions\/5929"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pmf-research.eu\/en\/wp-json\/wp\/v2\/media\/4931"}],"wp:attachment":[{"href":"https:\/\/pmf-research.eu\/en\/wp-json\/wp\/v2\/media?parent=3841"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pmf-research.eu\/en\/wp-json\/wp\/v2\/categories?post=3841"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pmf-research.eu\/en\/wp-json\/wp\/v2\/tags?post=3841"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}