{"id":5293,"date":"2024-01-12T10:29:20","date_gmt":"2024-01-12T09:29:20","guid":{"rendered":"https:\/\/pmf-research.eu\/?p=5293"},"modified":"2024-01-12T11:26:14","modified_gmt":"2024-01-12T10:26:14","slug":"ar-augmented-reality-what-it-is-glasses-apps","status":"publish","type":"post","link":"https:\/\/pmf-research.eu\/en\/ar-augmented-reality-what-it-is-glasses-apps\/","title":{"rendered":"Augmented reality (AR): meaning, applications and examples"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"5293\" class=\"elementor elementor-5293 elementor-5277\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0407a41 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0407a41\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-435002c\" data-id=\"435002c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c2c6121 elementor-widget elementor-widget-text-editor\" data-id=\"c2c6121\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Augmented reality<\/strong> (<strong>AR<\/strong>) is a technology that enriches human sensory perception with digital information superimposed on physical reality.<\/p><p>Unlike <strong>virtual reality <\/strong>(<strong>VR<\/strong>), which creates a completely artificial environment, augmented reality integrates virtual elements into the real context, creating a kind of <strong>mixed reality<\/strong> (<strong>MR<\/strong>).<\/p><p>Augmented reality can be implemented in various fields, such as <strong>education<\/strong>, <strong>tourism<\/strong>, <strong>commerce<\/strong>, <strong>art<\/strong>, <strong>fitness<\/strong>, <a href=\"https:\/\/www.jogroup.eu\/en\/business-consulting-digital-transformation-industry-40\/\" target=\"_blank\" rel=\"noopener\"><strong>industry 4.0<\/strong><\/a>, etc. We will shortly see some examples of how augmented reality can improve everyday life and offer us immersive and interactive experiences.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d107648 elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"d107648\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;,&quot;h3&quot;,&quot;h4&quot;],&quot;exclude_headings_by_selector&quot;:[],&quot;marker_view&quot;:&quot;numbers&quot;,&quot;no_headings_message&quot;:&quot;No headings were found on this page.&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tTable of contents\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__d107648\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__d107648\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-up\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__d107648\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<svg class=\"elementor-toc__spinner eicon-animation-spin e-font-icon-svg e-eicon-loading\" aria-hidden=\"true\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M500 975V858C696 858 858 696 858 500S696 142 500 142 142 304 142 500H25C25 237 238 25 500 25S975 237 975 500 763 975 500 975Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e197b07 elementor-widget elementor-widget-heading\" data-id=\"e197b07\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Augmented reality: what it is and how it works<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8d32fb7 elementor-widget elementor-widget-text-editor\" data-id=\"8d32fb7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>AR technology superimposes digital information onto the real world, creating a <strong>mixed experience for the user<\/strong>. Unlike virtual reality which, as anticipated, creates a completely virtual environment, AR allows users to interact with the real world in a more natural way.<\/p><p>Augmented reality works by exploiting a combination of hardware and software: the former can be a wearable device, such as <strong>AR glasses<\/strong>, or a mobile device, such as a <strong>smartphone<\/strong> or <strong>tablet<\/strong>. The <strong>software<\/strong> is usually embedded within an <strong>AR app<\/strong> that processes digital information and superimposes it onto the real world.<\/p><p>In practice, when a user wears AR glasses or uses a smartphone that supports AR apps, the camera transmits the information from the real world to the dedicated software, which processes it, generating new information that is more relevant to the user\u2019s view.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a57a61 elementor-widget elementor-widget-image\" data-id=\"4a57a61\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1400\" height=\"760\" src=\"https:\/\/media.pmf-research.eu\/pmf-research.eu\/wp-content\/uploads\/2024\/01\/Augmented-reality-2-IT.jpg\" class=\"attachment-full size-full wp-image-5284\" alt=\"augmented reality\" srcset=\"https:\/\/media.pmf-research.eu\/pmf-research.eu\/wp-content\/uploads\/2024\/01\/Augmented-reality-2-IT.jpg 1400w, https:\/\/media.pmf-research.eu\/pmf-research.eu\/wp-content\/uploads\/2024\/01\/Augmented-reality-2-IT-300x163.jpg 300w, https:\/\/media.pmf-research.eu\/pmf-research.eu\/wp-content\/uploads\/2024\/01\/Augmented-reality-2-IT-1024x556.jpg 1024w, https:\/\/media.pmf-research.eu\/pmf-research.eu\/wp-content\/uploads\/2024\/01\/Augmented-reality-2-IT-768x417.jpg 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-91e1d09 elementor-widget elementor-widget-heading\" data-id=\"91e1d09\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Augmented reality glasses<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bf97951 elementor-widget elementor-widget-text-editor\" data-id=\"bf97951\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Among the most widely used devices for enjoying AR there are <strong>augmented reality glasses<\/strong>, which project digital images onto the lenses, allowing the user to see both reality and added elements. Some examples of known augmented reality glasses are:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8f4ee84 elementor-widget elementor-widget-heading\" data-id=\"8f4ee84\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Google Glass<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-08a00f1 elementor-widget elementor-widget-text-editor\" data-id=\"08a00f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Google Glass<\/strong> were the first augmented reality glasses to be launched on the market, in 2013. Initially designed for mass consumption, they later proved to be more suitable for professional applications, such as remote assistance, training and logistics. Google Glasses display information such as notifications, maps, video calls and voice commands on the right side of the user\u2019s field of vision.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-114d642 elementor-widget elementor-widget-heading\" data-id=\"114d642\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Microsoft HoloLens<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f918537 elementor-widget elementor-widget-text-editor\" data-id=\"f918537\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Microsoft HoloLens <\/strong>is the world&#8217;s most advanced augmented reality visor: it can create 3D holograms that integrate with their surroundings. HoloLens is equipped with sensors, cameras, microphones and speakers that allow the user to interact with the holograms through gestures, voice and gaze. HoloLens is currently used for educational, artistic, medical and industrial purposes.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1829404 elementor-widget elementor-widget-heading\" data-id=\"1829404\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Apple Vision Pro<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9dda387 elementor-widget elementor-widget-text-editor\" data-id=\"9dda387\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Apple Vision Pro<\/strong> are the most anticipated augmented reality glasses of the moment. Announced by Apple in 2023, they promise to deliver a high-quality AR experience with sharp, colourful and stable images. The Apple Vision Pro glasses will be able to recognise objects and people in the real scene and overlay relevant information and animations. Apple Vision Pro are designed for entertainment, communication, navigation and productivity.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b52025 elementor-widget elementor-widget-image\" data-id=\"1b52025\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1400\" height=\"760\" src=\"https:\/\/media.pmf-research.eu\/pmf-research.eu\/wp-content\/uploads\/2024\/01\/Augmented-reality-3-IT.jpg\" class=\"attachment-full size-full wp-image-5286\" alt=\"augmented reality\" srcset=\"https:\/\/media.pmf-research.eu\/pmf-research.eu\/wp-content\/uploads\/2024\/01\/Augmented-reality-3-IT.jpg 1400w, https:\/\/media.pmf-research.eu\/pmf-research.eu\/wp-content\/uploads\/2024\/01\/Augmented-reality-3-IT-300x163.jpg 300w, https:\/\/media.pmf-research.eu\/pmf-research.eu\/wp-content\/uploads\/2024\/01\/Augmented-reality-3-IT-1024x556.jpg 1024w, https:\/\/media.pmf-research.eu\/pmf-research.eu\/wp-content\/uploads\/2024\/01\/Augmented-reality-3-IT-768x417.jpg 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a69319b elementor-widget elementor-widget-heading\" data-id=\"a69319b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Augmented reality app<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a1b217 elementor-widget elementor-widget-text-editor\" data-id=\"5a1b217\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Besides glasses, another way to experience augmented reality is through AR <strong>applications for smartphones and tablets<\/strong>. These use the device&#8217;s camera to capture reality and add digital elements to the display. Some popular augmented reality apps are:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3bdc307 elementor-widget elementor-widget-heading\" data-id=\"3bdc307\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Pok\u00e9mon Go<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cd7cf3d elementor-widget elementor-widget-text-editor\" data-id=\"cd7cf3d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Pok\u00e9mon Go<\/strong>, launched in 2016, is probably the most popular augmented reality game in the world. The video game consists of catching, training and fighting Pok\u00e9mon that appear on the real-world map. In fact, the app uses the device&#8217;s GPS and camera to show Pok\u00e9mon as if they were in reality, stimulating exploration and interaction between players.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b29afe elementor-widget elementor-widget-heading\" data-id=\"5b29afe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Google Translate<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3cc023f elementor-widget elementor-widget-text-editor\" data-id=\"3cc023f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Google Translate<\/strong> is Google&#8217;s translation application, which also offers an augmented reality function. The application is able to translate texts written in other languages, such as signs, menus, books and newspapers, simply by framing the text with the camera. The application shows the translated text superimposed on the original text, maintaining the format and style.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9184961 elementor-widget elementor-widget-heading\" data-id=\"9184961\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Sketch AR<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e2aa75a elementor-widget elementor-widget-text-editor\" data-id=\"e2aa75a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Sketch AR<\/strong> helps you draw using augmented reality. The app allows the user to choose an image to draw and projects it onto the chosen sheet or surface. The user can then follow the lines of the image to reproduce it by hand. The app is useful for learning drawing techniques and creating original artistic works.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-af45c62 elementor-widget elementor-widget-heading\" data-id=\"af45c62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Augmented reality vs virtual reality<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c3055c elementor-widget elementor-widget-text-editor\" data-id=\"7c3055c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Augmented reality<\/strong> and <strong>virtual reality<\/strong> are two technologies both based on the use of devices with screens to create immersive experiences. However, there are some substantial <strong>differences<\/strong>:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-70d920b elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"70d920b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">AR adds virtual elements to reality, while VR replaces it completely with an artificial environment;<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">augmented reality requires there to be a transparency between the display and reality, virtual reality does not;<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">AR allows the user to interact with reality, differently VR isolates the user, immersing him\/her in a fictitious world;<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">augmented reality is more useful for practical and informative applications, unlike virtual reality which is used in more playful and entertaining areas.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-302d920 elementor-widget elementor-widget-heading\" data-id=\"302d920\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Augmented reality: a revolution in reality perception<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-33baf93 elementor-widget elementor-widget-text-editor\" data-id=\"33baf93\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In conclusion, augmented reality is revolutionising our lives in previously unimaginable ways. With the advancement of technology and the diffusion of increasingly sophisticated devices, such as <strong>augmented reality glasses<\/strong>, the potential of AR is immense and still untapped.<\/p><p>Whether <strong>augmented reality apps<\/strong> or cutting-edge professional tools capable of revolutionising entire sectors, AR is leading us towards a future where the line between digital and real will be increasingly blurred.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62c454b elementor-widget elementor-widget-image\" data-id=\"62c454b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/pmf-research.eu\/en\/#contact-us\" target=\"_blank\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1400\" height=\"760\" src=\"https:\/\/media.pmf-research.eu\/pmf-research.eu\/wp-content\/uploads\/2024\/01\/Augmented-reality-4-EN.jpg\" class=\"attachment-full size-full wp-image-5300\" alt=\"augmented reality\" srcset=\"https:\/\/media.pmf-research.eu\/pmf-research.eu\/wp-content\/uploads\/2024\/01\/Augmented-reality-4-EN.jpg 1400w, https:\/\/media.pmf-research.eu\/pmf-research.eu\/wp-content\/uploads\/2024\/01\/Augmented-reality-4-EN-300x163.jpg 300w, https:\/\/media.pmf-research.eu\/pmf-research.eu\/wp-content\/uploads\/2024\/01\/Augmented-reality-4-EN-1024x556.jpg 1024w, https:\/\/media.pmf-research.eu\/pmf-research.eu\/wp-content\/uploads\/2024\/01\/Augmented-reality-4-EN-768x417.jpg 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fb26c99 elementor-widget elementor-widget-heading\" data-id=\"fb26c99\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Choose PMF Research, contact us<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-125f4cb elementor-widget elementor-widget-text-editor\" data-id=\"125f4cb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>If you want to develop <strong>AR projects <\/strong>or need <strong>ad hoc funding<\/strong>, ask us at <strong>PMF Research<\/strong>. With years of experience in the <a href=\"https:\/\/pmf-research.eu\/en\/internet-of-things-iot-what-it-is-examples\/\"><strong>IoT<\/strong><\/a>, <a href=\"https:\/\/pmf-research.eu\/en\/blockchain-explorers-how-to-use-them\/\"><strong>blockchain<\/strong><\/a>, <strong>AI<\/strong>, <strong>AR<\/strong> and <strong>VR<\/strong> sectors, we can offer you the consultancy you need.<\/p><p>Contact us by filling in the <strong>contact form<\/strong> below or call <strong>+390957225331<\/strong>. We are waiting for you.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Augmented reality (AR) is a technology that enriches human sensory perception with digital information superimposed on physical reality. Unlike virtual reality (VR), which creates a completely artificial environment, augmented reality integrates virtual elements into the real context, creating a kind of mixed reality (MR). Augmented reality can be implemented in various fields, such as education, [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":5296,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[35],"tags":[],"class_list":["post-5293","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-vr-ar"],"_links":{"self":[{"href":"https:\/\/pmf-research.eu\/en\/wp-json\/wp\/v2\/posts\/5293","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pmf-research.eu\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pmf-research.eu\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pmf-research.eu\/en\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/pmf-research.eu\/en\/wp-json\/wp\/v2\/comments?post=5293"}],"version-history":[{"count":5,"href":"https:\/\/pmf-research.eu\/en\/wp-json\/wp\/v2\/posts\/5293\/revisions"}],"predecessor-version":[{"id":5307,"href":"https:\/\/pmf-research.eu\/en\/wp-json\/wp\/v2\/posts\/5293\/revisions\/5307"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pmf-research.eu\/en\/wp-json\/wp\/v2\/media\/5296"}],"wp:attachment":[{"href":"https:\/\/pmf-research.eu\/en\/wp-json\/wp\/v2\/media?parent=5293"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pmf-research.eu\/en\/wp-json\/wp\/v2\/categories?post=5293"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pmf-research.eu\/en\/wp-json\/wp\/v2\/tags?post=5293"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}