{"id":6394,"date":"2025-11-28T09:47:51","date_gmt":"2025-11-28T08:47:51","guid":{"rendered":"https:\/\/pmf-research.eu\/?p=6394"},"modified":"2025-12-01T15:12:36","modified_gmt":"2025-12-01T14:12:36","slug":"business-intelligence-big-data-computer-vision","status":"publish","type":"post","link":"https:\/\/pmf-research.eu\/en\/business-intelligence-big-data-computer-vision\/","title":{"rendered":"What is business intelligence (BI) and why it matters"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"6394\" class=\"elementor elementor-6394 elementor-6374\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4f2f23e e-flex e-con-boxed e-con e-parent\" data-id=\"4f2f23e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3d43b73 elementor-widget elementor-widget-text-editor\" data-id=\"3d43b73\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Business intelligence<\/strong> (<strong>BI<\/strong>) is not simply software or a system, but an integrated set of processes, technologies, tools, and methodologies that enable companies to turn data into useful information to support strategic and operational decisions.<\/p><p>According to the well-known systems analysis company <a href=\"https:\/\/www.sap.com\/index.html\" rel=\"nofollow noopener\" target=\"_blank\"><strong>SAP<\/strong><\/a>, BI \u201canalyzes business data, transforms it into actionable insights, and enables organizations to make more informed decisions.\u201d<\/p><p>Thanks to BI, a company can gain a complete, historical, and current view of its operations, use these insights to improve processes, and quickly adapt to market changes.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-48287e7 elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"48287e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;,&quot;h3&quot;,&quot;h4&quot;],&quot;exclude_headings_by_selector&quot;:[],&quot;no_headings_message&quot;:&quot;No headings were found on this page.&quot;,&quot;marker_view&quot;:&quot;numbers&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tTable of contents\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__48287e7\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__48287e7\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-up\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__48287e7\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<svg class=\"elementor-toc__spinner eicon-animation-spin e-font-icon-svg e-eicon-loading\" aria-hidden=\"true\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M500 975V858C696 858 858 696 858 500S696 142 500 142 142 304 142 500H25C25 237 238 25 500 25S975 237 975 500 763 975 500 975Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f945608 elementor-widget elementor-widget-image\" data-id=\"f945608\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"556\" src=\"https:\/\/media.pmf-research.eu\/pmf-research.eu\/wp-content\/uploads\/2025\/12\/Business-intelligence-2-EN-1024x556.jpg\" class=\"attachment-large size-large wp-image-6400\" alt=\"business intelligence\" srcset=\"https:\/\/media.pmf-research.eu\/pmf-research.eu\/wp-content\/uploads\/2025\/12\/Business-intelligence-2-EN-1024x556.jpg 1024w, https:\/\/media.pmf-research.eu\/pmf-research.eu\/wp-content\/uploads\/2025\/12\/Business-intelligence-2-EN-300x163.jpg 300w, https:\/\/media.pmf-research.eu\/pmf-research.eu\/wp-content\/uploads\/2025\/12\/Business-intelligence-2-EN-768x417.jpg 768w, https:\/\/media.pmf-research.eu\/pmf-research.eu\/wp-content\/uploads\/2025\/12\/Business-intelligence-2-EN.jpg 1400w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8f52fbf elementor-widget elementor-widget-heading\" data-id=\"8f52fbf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3 key components<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b16657 elementor-widget elementor-widget-text-editor\" data-id=\"7b16657\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>BI is built on three key components:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4044cf6 elementor-widget elementor-widget-heading\" data-id=\"4044cf6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. Data analysis<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74216c9 elementor-widget elementor-widget-text-editor\" data-id=\"74216c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Data analysis<\/strong> is the beating heart of business intelligence: it is the process through which raw data \u2013 such as numbers, logs, and transactions \u2013 are transformed into insights that guide business decisions.<\/p><p>Data analysis makes it possible to:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-79c4ae6 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"79c4ae6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">identify patterns, correlations, and anomalies;<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">uncover opportunities and predict risks;<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">improve processes and allocate resources more efficiently.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3bd3ca1 elementor-widget elementor-widget-heading\" data-id=\"3bd3ca1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. Cloud computing<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3770049 elementor-widget elementor-widget-text-editor\" data-id=\"3770049\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/pmf-research.eu\/en\/cloud-computing-what-it-is-examples\/\"><strong>Cloud computing<\/strong><\/a> is a model for delivering computing resources (software, storage, etc.) over the Internet, without the need to rely on local hardware for processing. In practice, instead of using the computing power of local PCs, companies access resources on demand.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8be2710 elementor-widget elementor-widget-heading\" data-id=\"8be2710\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. Computer vision<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f9ef828 elementor-widget elementor-widget-text-editor\" data-id=\"f9ef828\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/pmf-research.eu\/en\/computer-vision-what-it-is-areas-of-application\/\"><strong>Computer vision<\/strong><\/a> is a branch of <strong>artificial intelligence<\/strong> (<strong>AI<\/strong>) that translates data into charts, concept maps, and dashboards to make them more accessible to non-technical staff. Computer vision stems from <a href=\"https:\/\/www.jogroup.eu\/en\/industry-5-0-cobots-ai-iot-creativity\/\" target=\"_blank\" rel=\"noopener\"><strong>Industry 5.0<\/strong><\/a> and is often applied in fields such as <strong>automotive<\/strong> and <a href=\"https:\/\/www.ippocrateas.eu\/e-healthcare-telemedicine-ehr-apps-wearable\/\" target=\"_blank\" rel=\"noopener\"><strong>e-health<\/strong><\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c9ab857 elementor-widget elementor-widget-heading\" data-id=\"c9ab857\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why BI is important for companies<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-75f2728 elementor-widget elementor-widget-text-editor\" data-id=\"75f2728\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Implementing a BI system within a company provides a real competitive advantage that goes far beyond the mere production of reports. In fact, BI makes it possible to shift from decisions based on \u201cintuition\u201d or assumptions to <strong>data-driven decisions<\/strong> \u2013 those guided by data, numbers, and metrics. This makes it possible to identify bottlenecks, inefficiencies, waste, or overlaps between roles, departments, and processes.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-95a6b65 elementor-widget elementor-widget-heading\" data-id=\"95a6b65\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How a BI system works<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-66fba50 elementor-widget elementor-widget-text-editor\" data-id=\"66fba50\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A BI system generally follows this flow:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a5c679f elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"a5c679f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 256 512\"><path d=\"M160 64c0-11.8-6.5-22.6-16.9-28.2s-23-5-32.8 1.6l-96 64C-.5 111.2-4.4 131 5.4 145.8s29.7 18.7 44.4 8.9L96 123.8V416H32c-17.7 0-32 14.3-32 32s14.3 32 32 32h96 96c17.7 0 32-14.3 32-32s-14.3-32-32-32H160V64z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><strong>data collection<\/strong>: from internal sources (ERP, CRM, supply chain) and external sources (market analysis, Google, social media, etc.);<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 320 512\"><path d=\"M142.9 96c-21.5 0-42.2 8.5-57.4 23.8L54.6 150.6c-12.5 12.5-32.8 12.5-45.3 0s-12.5-32.8 0-45.3L40.2 74.5C67.5 47.3 104.4 32 142.9 32C223 32 288 97 288 177.1c0 38.5-15.3 75.4-42.5 102.6L109.3 416H288c17.7 0 32 14.3 32 32s-14.3 32-32 32H32c-12.9 0-24.6-7.8-29.6-19.8s-2.2-25.7 6.9-34.9L200.2 234.5c15.2-15.2 23.8-35.9 23.8-57.4c0-44.8-36.3-81.1-81.1-81.1z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><strong>cleaning<\/strong>: raw data is cleaned using <strong><a href=\"https:\/\/pmf-research.eu\/en\/machine-learning-smarter-future\/\">machine learning <\/strong><\/a>techniques;<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 320 512\"><path d=\"M0 64C0 46.3 14.3 32 32 32H272c13.2 0 25 8.1 29.8 20.4s1.5 26.3-8.2 35.2L162.3 208H184c75.1 0 136 60.9 136 136s-60.9 136-136 136H105.4C63 480 24.2 456 5.3 418.1l-1.9-3.8c-7.9-15.8-1.5-35 14.3-42.9s35-1.5 42.9 14.3l1.9 3.8c8.1 16.3 24.8 26.5 42.9 26.5H184c39.8 0 72-32.2 72-72s-32.2-72-72-72H80c-13.2 0-25-8.1-29.8-20.4s-1.5-26.3 8.2-35.2L189.7 96H32C14.3 96 0 81.7 0 64z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><strong>storage<\/strong>: once ready, the data is stored in a centralized repository (called a <strong><a href=\"https:\/\/www.sap.com\/products\/data-cloud\/datasphere\/what-is-a-data-warehouse.html\" rel=\"nofollow noopener\" target=\"_blank\">data warehouse<\/strong><\/a>);<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 384 512\"><path d=\"M189 77.6c7.5-16 .7-35.1-15.3-42.6s-35.1-.7-42.6 15.3L3 322.4c-4.7 9.9-3.9 21.5 1.9 30.8S21 368 32 368H256v80c0 17.7 14.3 32 32 32s32-14.3 32-32V368h32c17.7 0 32-14.3 32-32s-14.3-32-32-32H320V160c0-17.7-14.3-32-32-32s-32 14.3-32 32V304H82.4L189 77.6z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><strong>BI reporting<\/strong>: insights, patterns, and recurring trends are extracted;<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 320 512\"><path d=\"M32.5 58.3C35.3 43.1 48.5 32 64 32H256c17.7 0 32 14.3 32 32s-14.3 32-32 32H90.7L70.3 208H184c75.1 0 136 60.9 136 136s-60.9 136-136 136H100.5c-39.4 0-75.4-22.3-93-57.5l-4.1-8.2c-7.9-15.8-1.5-35 14.3-42.9s35-1.5 42.9 14.3l4.1 8.2c6.8 13.6 20.6 22.1 35.8 22.1H184c39.8 0 72-32.2 72-72s-32.2-72-72-72H32c-9.5 0-18.5-4.2-24.6-11.5s-8.6-16.9-6.9-26.2l32-176z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><strong>visualization<\/strong>: the data is converted into concept maps, charts, and dashboards;<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 320 512\"><path d=\"M232.4 84.7c11.4-13.5 9.7-33.7-3.8-45.1s-33.7-9.7-45.1 3.8L38.6 214.7C14.7 242.9 1.1 278.4 .1 315.2c0 1.4-.1 2.9-.1 4.3c0 .2 0 .3 0 .5c0 88.4 71.6 160 160 160s160-71.6 160-160c0-85.5-67.1-155.4-151.5-159.8l63.9-75.6zM256 320A96 96 0 1 1 64 320a96 96 0 1 1 192 0z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><strong>action<\/strong>: the results guide strategic and operational actions such as process optimization, marketing and sales strategies, human resources management, and more.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e711f48 elementor-widget elementor-widget-text-editor\" data-id=\"e711f48\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>This cycle continues iteratively.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c5eec3c elementor-widget elementor-widget-heading\" data-id=\"c5eec3c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">BI has been democratized<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18c11a7 elementor-widget elementor-widget-text-editor\" data-id=\"18c11a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In the past, BI was often the exclusive domain of the <strong>IT department<\/strong>. Today, thanks to AI, <strong>BI has been democratized<\/strong>: business users can independently create reports, obtain real-time insights, and react quickly to changes.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d2e37e elementor-widget elementor-widget-image\" data-id=\"2d2e37e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"#contact-form\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1400\" height=\"760\" src=\"https:\/\/media.pmf-research.eu\/pmf-research.eu\/wp-content\/uploads\/2025\/12\/Business-intelligence-3-EN.jpg\" class=\"attachment-full size-full wp-image-6405\" alt=\"PMF Research contacts\" srcset=\"https:\/\/media.pmf-research.eu\/pmf-research.eu\/wp-content\/uploads\/2025\/12\/Business-intelligence-3-EN.jpg 1400w, https:\/\/media.pmf-research.eu\/pmf-research.eu\/wp-content\/uploads\/2025\/12\/Business-intelligence-3-EN-300x163.jpg 300w, https:\/\/media.pmf-research.eu\/pmf-research.eu\/wp-content\/uploads\/2025\/12\/Business-intelligence-3-EN-1024x556.jpg 1024w, https:\/\/media.pmf-research.eu\/pmf-research.eu\/wp-content\/uploads\/2025\/12\/Business-intelligence-3-EN-768x417.jpg 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fd27265 elementor-widget elementor-widget-heading\" data-id=\"fd27265\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Choose PMF Research to develop your business intelligence<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-45edb72 elementor-widget elementor-widget-text-editor\" data-id=\"45edb72\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In our research and development (<strong>R&amp;D<\/strong>) center, we specialize in BI\u2014data analysis, cloud systems, and computer vision. We believe that adopting a data-driven approach means improving a company\u2019s ability to respond to new market challenges while increasing profitability.<\/p><p>Contact us to learn how we turn data into insights. We will help you make more informed decisions, optimize processes, and gain a tangible competitive edge. Call us Monday through Friday, between <strong>9:00 AM<\/strong> and <strong>6:00 PM<\/strong>, at <strong>+390957225331<\/strong>, or fill out the <strong>contact form<\/strong> to receive a <strong>free consultation<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Business intelligence (BI) is not simply software or a system, but an integrated set of processes, technologies, tools, and methodologies that enable companies to turn data into useful information to support strategic and operational decisions. According to the well-known systems analysis company SAP, BI \u201canalyzes business data, transforms it into actionable insights, and enables organizations [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":6395,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[3],"tags":[],"class_list":["post-6394","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/pmf-research.eu\/en\/wp-json\/wp\/v2\/posts\/6394","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pmf-research.eu\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pmf-research.eu\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pmf-research.eu\/en\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/pmf-research.eu\/en\/wp-json\/wp\/v2\/comments?post=6394"}],"version-history":[{"count":12,"href":"https:\/\/pmf-research.eu\/en\/wp-json\/wp\/v2\/posts\/6394\/revisions"}],"predecessor-version":[{"id":6421,"href":"https:\/\/pmf-research.eu\/en\/wp-json\/wp\/v2\/posts\/6394\/revisions\/6421"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pmf-research.eu\/en\/wp-json\/wp\/v2\/media\/6395"}],"wp:attachment":[{"href":"https:\/\/pmf-research.eu\/en\/wp-json\/wp\/v2\/media?parent=6394"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pmf-research.eu\/en\/wp-json\/wp\/v2\/categories?post=6394"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pmf-research.eu\/en\/wp-json\/wp\/v2\/tags?post=6394"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}