R&D (research and development) in the company: what it is and why it is important [5 best practices to follow]

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In today’s competitive and challenging market, technological innovation is the beating heart of every company. Therefore, the role of R&D (research and development) is essential to create the added value that distinguishes long-term growth.

R&D is the set of activities undertaken by companies to innovate and improve their products, services or processes. Research and development is therefore essential to maintain a competitive advantage and adapt to market changes.

However, how can you effectively drive R&D in the company and maximize results? Read on to find out!

Table of contents

The importance of R&D in your company

By now, investing in R&D is not only seen as a strategy to improve one’s offering, but also serves to open up new market opportunities. Working and investing in R&D leads the company to have a more holistic and versatile vision, combined with a resilient mindset, i.e. capable of facing future challenges.

How to implement an effective R&D program within your company

Implementing an effective R&D program is the basis of a strategy based on innovation and competitiveness. For an effective R&D plan, follow these steps:

1. Set clear goals

Before embarking on any research and development project, it’s crucial to set clear and measurable goals. These should be aligned with the business strategy and aim to solve concrete problems.

2. Build a multidisciplinary team

A successful R&D team should include professionals with diverse backgrounds, such as engineers, scientists, market analysts, humanists and designers. It’s well known that the diversity of skills and competences fosters a comprehensive and innovative approach to problems.

3. Promote a culture of innovation

To promote innovation, it is essential to create an environment where new ideas have fertile ground and are, at the same time, encouraged and supported. This can be done through training programs, creative workshops, and incentives (called benefits) for employees who contribute the most to brainstorming new ideas.

4. Collaborate with external entities

Collaborations with universities, research centers and other companies can accelerate the innovation process. Partnerships allow access to new knowledge and technologies, reducing costs and development time.

5. Monitor and evaluate progress

Continuous evaluation of R&D projects is key to achieving targets and making any course corrections. Using performance metrics helps measure the success and effectiveness of existing R&D initiatives.

Sustainable innovation: how to finance it, the sources

R&D drives technological innovation in the company. Investing in research and development allows you to remain competitive, improve operational efficiency and respond promptly to changes in the market. Pursuing a sensible research and development (R&D) program is an art that requires a mix of creativity and surgical precision.

Imagine weaving a network of opportunities and resources, where each thread represents a financing possibility or a management innovation capable of transforming your idea into a tangible reality: they are structural funds, beauty!

Public funds

Governments and institutions offer a variety of public funds and/or grants to boost R&D activities. As an explorer of a vast ocean of possibilities, it is essential that you hold the helm firmly in your hands, navigating to the subsidized financing opportunities that best blend with the characteristics of the land in which you live. Each quest can lead you to discover hidden treasures to finance your projects without the burden of debt.

Collaboration is the second key to opening the doors of innovation without burdening personal financial resources. Joining forces with other startups, companies, universities, and research centers can prove to be a smart move; Strategic partnerships, on the other hand, not only reduce costs, but also open the door to new technologies and knowledge, pushing the innovation process at an astonishing speed.

Private investors (venture capital or angel investors)

When it comes to attracting funding, the world of private investors – such as venture capital and angel investors – can be fertile ground. Private individuals, often, are attracted to innovative initiatives with strong market potential. Writing a solid business plan and creating a compelling presentation can be a good business card to capture their interest and get the necessary financial support.


Crowdfunding, thanks to platforms such as Kickstarter and Indiegogo, allows, literally, to get your project off the ground. Crowdfunding represents a democratic approach to funding for those who raise capital and also serves as a thermometer to measure the market’s interest in that specific idea.

Tax incentives

Don’t forget the tax incentives that many countries offer to companies: tax credits, tax deductions and other benefits lighten the tax burden, allowing you to reinvest more resources in R&D. Knowing your local tax laws is crucial to make the most of these incentives.

Operating costs optimization

Optimizing operating costs can be likened to ‘a financial martial art’, where dexterity in reducing expenses frees up resources for R&D investment. This can mean refining business processes, negotiating better terms with suppliers, or adopting technologies that cut costs. Making the most of existing business resources (such as personnel, equipment, and infrastructure) can reduce reliance on outside investors.

Culture of internal innovation

It encourages a culture of internal innovation, i.e. a garden of ideas where innovative solutions blossom without the need for significant additional investment. Starting with pilots or prototypes will allow you to test your capabilities cost-effectively, providing you with valuable data before considering larger investments.

Careful financial management

Careful financial management is the guiding light that guides R&D projects to success. Accurately budgeting, tracking expenses, and allocating resources wisely are essential steps in this process. The use of financial management tools can only make your life easier.

Compelling business case

Developing a compelling business case for R&D projects is like writing the script for a blockbuster movie. The document should highlight the expected benefits, returns on investment, and strategies to mitigate risks, convincing internal and external audiences to invest in your ‘personal vision’. With these elements in hand, the path to financial innovation becomes an exciting and rewarding adventure.

Take advantage of the power of R&D to innovate and grow your business!

As you have seen, research and development is the engine of technological innovation in contemporary companies. Investing in R&D not only refines the existing offering, but creates new market opportunities, ensuring a lasting competitive advantage and more efficiency.

A well-designed R&D program, with clear goals, multidisciplinary teams, a culture of innovation, strategic collaborations, and continuous evaluation of progress, can maximize results and sustain long-term growth.

Public funding, collaborations, private investors, crowdfunding, tax incentives, and operational cost optimization are all powerful tools to turn your ideas into reality.

Careful financial management, supported by an internal innovation culture and strong and compelling business cases, is essential to attract investment and ensure the sustainability of your R&D projects.

By following these best practices or guidelines, you can be part of today’s complex market, securing a prominent position. R&D is not only a strategic investment for the present, but it is a key to opening the doors to a tomorrow full of opportunities and growth.

Ready to revolutionize the future of your business?

Innovation doesn’t wait for you! It’s time to take an action now and turn your ideas into tangible realities. Don’t let your business fall behind competitors…

PMF Research is a research and development center. Thanks to an  experienced multidisciplinary team, mostly dedicated to the study of information and communication technologies (ICT), it’s shaping a more connected and secure future for all in Italy. Are you ready to be a part of it? Contact us.

If you are looking for partners for research and development (R&D) projects, please fill out the contact form or call +390957225331. Together, we will create new opportunities.

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